"Noodle has turned into a symbol: now it does not only dangle off a fork but acquires a finished shape or figure, which is to show that it is establishing its status – one of a tastemaker.
The symbol brings together humour, artistic expressiveness and a peculiar approach to the product itself, without losing its plasticity and graciousness of a sort, for the noodle has turned into a static symbol, having tied itself in a knot onto the fork of the client.
As the trident of a winner it convincingly and smashingly takes up its position. The somewhat categorical emotional aspect of the symbol is softened by the plasticity and ‘homishness’ of the font used in the writing.
This makes the logo a good tool to express the image of the company: a democratic, reliable and friendly brand.”