"Every designer knows that: usually, the most difficult brand to design is your own.
In 2011 I developed what would be my visual identity, used in stationery, presentations, disclosures, etc. Much has changed since then, so in 2014 I decided to redesign my brand. Adjustments were made in typography, the trace of the graphic mark, the color scheme and the applications.
The result was a clean identity, with predominant use of white in contrast to blue. The proposal was to make everythingl cleaner and discreet, where the works presented could have more prominence, indicated or not by overlapping the blue.
The essence of the original brand is there, but the visual expression is new, full of personality and contemporary, reflecting what I want as a graphic designer, illustrator and communicator.