"Coffeepolitan - German coffee beans retail company offering the high quality coffee beans from all five Continents.
The creative process was divided into several steps, each requiring critical solutions. The color palette as well as the Typeface were chosen based on the overall brand strategy.
As the next step of creative process, the core of the Logo - the Logo-mark was brainstormed and the three significant elements were included into the Logo-mark development: Coffee spot, the earth map as well as the "C" letter, which stand for the first letter of the brand name.
All three elements were creatively integrated into the logo-mark, thus fulfilling the Logo.
The Brand Identity completely resembles the logo philosophy and the positioning, at the same time providing the brand potential for further growth and recognition.”