"Pura Frutta is a new brand of natural apple juice produced in Patagonia, Argentina.
It’s target is wide but segemented in two groups: 1. Schoolers, youngs and their parents; and 2. Regular consumers and adults who follow a healthy lifestyle.
Pura Frutta will be sold in different kind of packagings: A doypack (for kids) and a 17oz glass bottle and a 100oz box pack for adult consumers.”